Upstream ReadTheDocs added it in readthedocs/readthedocs.org#5941 so that we don't have to define it ourselves.
@@ -40,7 +40,7 @@ if env_tags != None:
tags.add(tag.strip())
# Language / i18n
-language = os.getenv('RTD_LANGUAGE', 'en')
+language = os.getenv('READTHEDOCS_LANGUAGE', 'en')
is_i18n = tags.has('i18n')
exclude_patterns = ['_build']